our clients

Since 2011 we have worked with Allan Gray to achieve their online objectives across a suite of complex investment products, through both continual SEM services as well as short-burst campaigns on a variety
of online channels.

Since 2006, 25AM has successfully met and exceeded the narrow targets of DirectAxis through the management of online conversion-based campaigns across a host of digital media. This has been achieved with a balanced strategy of hand-picked channels, centralized tracking and comprehensive optimization tactics.

25AM aided Renault in achieving business objectives of online booked test drives, model launches, engagement and awareness-building through the formulation, optimisation and execution of pinpoint digital strategies across SEM, display media, social listening, social and video channels.

We've been successfully driving online marketing strategies for WesBank since 2009, including media planning & buying, search marketing (PPC & SEO), web analytics, campaign management and advanced reporting.

Since 2011, we have advised on and implemented Hollard’s online media and search campaigns as part of a syndicate of agencies. This includes the integration between all paid, earned and owned media elements measuring engagement across multiple touchpoints.

We provide Kia with high performance online media strategies across a variety of online channels, including media planning & buying, programmatic and performance marketing (Search, Facebook & YouTube). Our campaign managers track, measure and provide in-depth reporting and analyses on all campaigns against pre-determined targets such as test drives and reach.

We have been creating and implementing successful online marketing strategies - including online media planning and buying, search marketing and campaign management - for Boston City Campus since 2013, with the goal to increase and measure online enquiries and applications for this leading local tertiary institution.

We run results-driven media and paid search campaigns that drive actionable outcomes against competitive targets.

In 2015, 25AM were appointed to execute a target-driven paid search and GDN campaign for Laughing Cow, successfully building awareness and driving leads to online platforms as part of a through-the-line burst campaign.

Together with ATL and BTL agencies, 25AM was appointed to run the online component of a multi-channel brand campaign for Lucky Star. We drove traffic from a variety of platforms including Facebook, YouTube, GDN, Twitter and Search, reaching targets and successfully increasing community engagement on digital platforms.

our services

“If you make customers unhappy in the physical world, they might tell 6 friends. If you make customers unhappy on the internet, they can each tell 6 000 friends.”Jeff Bezos, CEO at Amazon.com

  • ONLINE MEDIA
    PLANNING & BUYING

    Our highly experienced team of media planners and buyers will create and manage online media campaigns that ensure maximum return for your business.

    We cover:

    • Premium
    • Network
    • Programmatic
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  • PERFORMANCE MEDIA
    (SEM, SEO, PAID SOCIAL)

    With the majority of the South African population using Google, it is has never been more necessary to invest in performance media as part of a results-driven marketing strategy. Are you present whenever a potential client is searching for your products or services?

    Our performance media specialists create and run highly targeted campaigns across all paid search and social platforms, directing traffic to Search Engine Optimised webpages designed to maximise conversions at every touchpoint.
    Platforms include:

    • Facebook
    • Google Display Network (GDN)
    • Twitter
    • YouTube
    • Instagram
    • Skype
    • LinkedIn

    25AM is an award-winning Google AdWords certified partner.

    Enquire Now
  • SOCIAL MEDIA MONITORING
    & ENGAGEMENT

    Your customers are talking about your brand online. Are you listening?

    Our social media offering includes:

    Social Listening
    Powerful software that listens to what is being said about your brand across social media platforms, providing in-depth data, competitor analyses and valuable insights to help you build informed social strategies.

    Social Media Management
    Social content planning and publishing using data-driven insights and customer intelligence. Our always-on policy means your brand will remain part of the conversation at every moment.

    Social Media Marketing
    Interact with larger audiences in their social environment, using paid-for advertising as part of your online media strategy.

  • PROGRAMMATIC BUYING

    Potential customers are constantly interacting with your brand across multiple screens, and leaving valuable data along the way. Our programmatic technology helps you make the most of those moments across every channel by consolidating that data into one single dashboard – ensuring you only pay for the most effective ads.
    Benefits of RTB include:

    • More impressions for lower CPM
    • Access to top-quality inventory
    • Agility –  the ability to test ads, evaluate mid-campaign and narrow your
      target accordingly
    • Identify and target your audience directly
    • Use audience insights to tailor messages to the relevant person, at the
      right moment
    • Target mobile and desktop simultaneously using the same creative
    Enquire Now
  • MARKETING AUTOMATION

    Our leading marketing automation software enables marketers to:

    • Drive more leads
    • Capture more sales
    • Optimise efficiency and reach of marketing efforts
    • See comprehensive ROI on all campaigns by tracking the
      sales process from end-to-end

  • CAMPAIGN MANAGEMENT

    We have the expertise, experience and tools to deliver, track and optimise online campaigns across all channels, using some of the world’s most powerful ad serving and web analytics tools.

    Enquire Now
  • DATA ANALYSIS & REPORTING

    We offer in-depth reporting and analytics across all channels on a single
    dashboard. Our world-class reporting suite uses cross-channel analytics to track
    and measure each campaign right through to return on investment.

    Enquire Now
  • STRATEGY

    We have decades of combined experience at the forefront of online media and marketing, and access to leading software and technologies across all online channels. Our team of strategists and analysts will help you plan, execute and measure integrated, data-driven strategies that work hard to achieve business goals.

    Enquire Now

our people

Andre Steenekamp

CEO

As CEO of 25AM, Andre Steenekamp leads the company’s expansion in South Africa’s fast-growing digital marketing and online advertising space. His 25-year career has seen him work in a range of sales, marketing and management positions for leading traditional and digital publishers and agencies.
Steenekamp was appoinated to his current role following the acquisition of a 50%-stake in Acceleration Media (now 25AM) by Times Media Limited.  Andre is also a Judge for The Association for Communication and Advertising’s (ACA) APEX Awards.

Bianca Quinn-Diavastos

Head of Business
Solutions and Strategy

As Head of Business Solutions and Strategy, Bianca heads up a team who create intelligent, customised strategic solutions for businesses, to connect them effectively to their customers.
Bianca has worked in media and publishing since 2006 and has gained a diverse range of experience spanning the marketing and strategic digital industries. Prior to joining 25AM, Bianca was Head of Sales at Media 24 Magazines’ online division. She has extensive experience in strategy, activations, marketing and business development. She has a BA Business Communication (Honours) degree.

Natalie Bruyns

General Manager

As General Manager of 25AM, Natalie oversees the company operations, builds client relationships and provides strategic direction for the business. She joined 25AM in 2007 as Client Service Director, managing key clients such as First National Bank, WesBank, South African Tourism and Hollard.
Before joining 25AM, Bruyns was Account Director at Herdbuoys McCann Erickson, where she worked with brands such as Microsoft, Coca Cola and MasterCard. She holds a degree in Psychology and a Post Graduate Diploma in Integrated Marketing Communications.

our partners

We work with great people and companies to bring you the best solutions

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Cape Town offices: 7th Floor, 9 Jamieson Street, Gardens, 8001 Tel: +27 21 487 3160
Johannesburg offices: Ground Floor, Unit F, La Rocca Office Park, 321 Main Road, Bryanston Tel: +27 11 549 6100