Marketing automation tools help marketers engage with potential customers throughout their entire life cycle, efficiently and effectively. But how can businesses implement this new technology to reach marketing goals and see real returns? Managing director Bianca Quinn-Diavastos tells The Big Small Business Show how marketing automation works, and why it’s the way of the future.
With the majority of South Africans accessing the Internet via their mobile phones, the app market is more exciting than ever before. But what makes an app successful? And how...View Article
(Part 2 of a two-part series) In the first part of this series, we looked at what micro-moments are and why they matter to South African marketers. Here, we consider...View Article