our clients

Since 2011 we have worked with Allan Gray to achieve their online objectives across a suite of complex investment products, through both continual SEM services as well as short-burst campaigns on a variety
of online channels.

Since 2006, 25AM has successfully met and exceeded the narrow targets of DirectAxis through
the management of
online conversion-based campaigns across a host of digital media. This has been achieved with a balanced strategy of hand-picked channels, centralized tracking and comprehensive optimization tactics.

25AM aided Renault in achieving business objectives of online booked test drives, model launches, engagement and awareness-building through the formulation, optimisation and execution of pinpoint digital strategies across SEM, display media, social listening, social and video channels.

We’ve been successfully driving online marketing strategies for WesBank since 2009, including media planning & buying, search marketing (PPC & SEO), web analytics, campaign management and advanced reporting.

Since 2011, we have advised on and implemented Hollard’s online media and search campaigns as part of a syndicate of agencies. This includes the integration between all paid, earned and owned media elements measuring engagement across multiple touchpoints.

We provide Kia with high performance online media strategies across a variety of online channels, including media planning & buying, programmatic and performance marketing (Search, Facebook & YouTube). Our campaign managers track, measure and provide in-depth reporting and analyses on all campaigns against pre-determined targets such as test drives and reach.

We have been creating and implementing successful online marketing strategies - including online media planning and buying, search marketing and campaign management - for Boston City Campus since 2013, with the goal to increase and measure online enquiries and applications for this leading local tertiary institution.

We run results-driven media and paid search campaigns that drive actionable outcomes against competitive targets.

In 2015, 25AM were appointed to execute a target-driven paid search and GDN campaign for Laughing Cow, successfully building awareness and driving leads to online platforms as part of a through-the-line burst campaign.

Together with ATL and BTL agencies, 25AM was appointed to run the online component of a multi-channel brand campaign for Lucky Star. We drove traffic from a variety of platforms including Facebook, YouTube, GDN, Twitter and Search, reaching targets and successfully increasing community engagement on digital platforms.

our services

“If you make customers unhappy in the physical world, they might tell 6 friends. If you make customers unhappy on the internet, they can each tell
6 000 friends.”
Jeff Bezos, CEO at Amazon.com


    Our highly experienced team of media planners and buyers will create and manage online media campaigns that ensure maximum return for your business.

    We cover:

    • Premium
    • Network
    • Programmatic
    Enquire Now

    With the majority of the South African population using Google, it is has never been more necessary to invest in performance media as part of a results-driven marketing strategy. Are you present whenever a potential client is searching for your products or services?

    Our performance media specialists create and run highly targeted campaigns across all paid search and social platforms, directing traffic to Search Engine Optimised webpages designed to maximise conversions at every touchpoint.
    Platforms include:

    • Facebook
    • Google Display Network (GDN)
    • Twitter
    • YouTube
    • Instagram
    • Skype
    • LinkedIn

    25AM is an award-winning Google AdWords certified partner.

    Enquire Now

    Your customers are talking about your brand online. Are you listening?

    Our social media offering includes:

    Social Listening
    Powerful software that listens to what is being said about your brand across social media platforms, providing in-depth data, competitor analyses and valuable insights to help you build informed social strategies.

    Social Media Management
    Social content planning and publishing using data-driven insights and customer intelligence. Our always-on policy means your brand will remain part of the conversation at every moment.

    Social Media Marketing
    Interact with larger audiences in their social environment, using paid-for advertising as part of your online media strategy.


    Potential customers are constantly interacting with your brand across multiple screens, and leaving valuable data along the way. Our programmatic technology helps you make the most of those moments across every channel by consolidating that data into one single dashboard – ensuring you only pay for the most effective ads.
    Benefits of RTB include:

    • More impressions for lower CPM
    • Access to top-quality inventory
    • Agility –  the ability to test ads, evaluate mid-campaign and narrow your
      target accordingly
    • Identify and target your audience directly
    • Use audience insights to tailor messages to the relevant person, at the
      right moment
    • Target mobile and desktop simultaneously using the same creative
    Enquire Now

    Our leading marketing automation software enables marketers to:

    • Drive more leads
    • Capture more sales
    • Optimise efficiency and reach of marketing efforts
    • See comprehensive ROI on all campaigns by tracking the
      sales process from end-to-end


    We have the expertise, experience and tools to deliver, track and optimise online campaigns across all channels, using some of the world’s most powerful ad serving and web analytics tools.

    Enquire Now

    We offer in-depth reporting and analytics across all channels on a single
    dashboard. Our world-class reporting suite uses cross-channel analytics to track
    and measure each campaign right through to return on investment.

    Enquire Now

    We have decades of combined experience at the forefront of online media and marketing, and access to leading software and technologies across all online channels. Our team of strategists and analysts will help you plan, execute and measure integrated, data-driven strategies that work hard to achieve business goals.

    Enquire Now

our people

Andre Steenekamp


As CEO of 25AM, Andre Steenekamp leads the company’s expansion in South Africa’s fast-growing digital marketing and online advertising space. His 25-year career has seen him work in a range of sales, marketing and management positions for leading traditional and digital publishers and agencies.
Steenekamp was appoinated to his current role following the acquisition of a 50%-stake in Acceleration Media (now 25AM) by Times Media Limited.  Andre is also a Judge for The Association for Communication and Advertising’s (ACA) APEX Awards.

Bianca Quinn-Diavastos

Head of Business
Solutions and Strategy

As Head of Business Solutions and Strategy, Bianca heads up a team who create intelligent, customised strategic solutions for businesses, to connect them effectively to their customers.
Bianca has worked in media and publishing since 2006 and has gained a diverse range of experience spanning the marketing and strategic digital industries. Prior to joining 25AM, Bianca was Head of Sales at Media 24 Magazines’ online division. She has extensive experience in strategy, activations, marketing and business development. She has a BA Business Communication (Honours) degree.

Natalie Bruyns

General Manager

As General Manager of 25AM, Natalie oversees the company operations, builds client relationships and provides strategic direction for the business. She joined 25AM in 2007 as Client Service Director, managing key clients such as First National Bank, WesBank, South African Tourism and Hollard.
Before joining 25AM, Bruyns was Account Director at Herdbuoys McCann Erickson, where she worked with brands such as Microsoft, Coca Cola and MasterCard. She holds a degree in Psychology and a Post Graduate Diploma in Integrated Marketing Communications.

our partners

We work with great people and companies to bring you the best solutions



Sport’s sponsorship: Is it worth the sweat?

Our social media analysts give you the score on sports sponsorship talkability

It’s no secret that South Africa is a sport-loving nation. The Comrades Marathon, the Cape Town Cycle Tour, the ABSA Currie Cup – these are annual South African institutions with a history that seems guaranteed to resonate with the public.  Given their considerable popularity and big audiences, these events are viewed by marketers as a sure sponsorship bet. But how much talkability are brands really getting for their buck?

Our Social Media Analysts assessed the traction around two recent sporting events to get insights into talkability return: the 2016 Old Mutual Two Oceans Marathon and the 2016 Cape Town Cycle Tour. The comparison was carried out through the lens of Pick n Pay, one of three sponsors of the Cape Town Cycle Tour and a minor sponsor of the Two Ocean’s Marathon.

Overall talkability of events

What did the results say?

Both events contributed to only 3% of total Pick n Pay social media conversation for February and March 2016. This is a lower than expected return for Pick n Pay, given the high profile nature of both of these events.
Notably, Pick n Pay’s more low key #PancakeDay Twitter competition, which also took place in February 2016, gained more social media traction / mentions on one day than the sponsored sports events –  248 mentions vs 60 for the Cape Town Cycle Tour and 211 for the Old Mutual Two Oceans Marathon.

#CycleTour2016 was the top performing Cycle Tour hashtag, achieving 1 586 mentions. #OMTOM2016 achieved a total of 3 186 mentions for Two Oceans – almost double the mark reached by the Cape Town Cycle Tour. In a head-to-head comparison of social media conversation and value for money on mentions, Two Oceans was the clear winner.

Cape Town Cycle Tour

Image courtesy of SA Yes

Why did Two Oceans perform better?

The Two oceans event was characterised by continuous and consistent messaging across all platforms, including the sponsors’ and sponsored athlete’s pages. Their clean, catchy hashtag #OMTOM2016 was ubiquitous. Conversely, multiple CTCT hashtag variations were used by the public, event sponsors and athletes. Further to this, having recently changed the name from the Argus Cycle Tour, the public were confused as to which title to use.

This analysis illustrates the importance of content design, specifically a catchy hashtag. And of course, the ability to share that hashtag with the public in an aligned manner that isn’t confused by variations.
“The #OMTOM2016 hashtag rolls off the tongue easily and is simple to remember,” says Social Product Manager, Dean Mabodi. “People actually call the event OMTOM when chatting or typing. This is a good example of how important the choice of hashtag is in the social media environment. Equally, Old Mutual has sponsored the event for a long period, so they have been able to build association between the brand and the event, manifest in the hashtag, over time. They are currently experiencing the rewards of this long association.”

The final score

Don’t take anything for granted. A strong South African legacy is just one factor. It’s important, but it won’t deliver all on its own in a social media environment. The event must be assessed holistically, with a strong eye on consistent and clear messaging. If these elements are in place, the brand will be positioned to achieve expected returns.


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